The highly anticipated new Volkswagen showroom at Stohlman was finally completed last week, and the VW sales staff were thrilled to officially move back into their home this past weekend. The redesign was in collaboration with Volkswagen Group, where VW had been assisting in remodels to create a more unified design at their dealerships all over the world. The new design has a more modern and sophisticated look to match the company's track at becoming the most innovative high volume auto manufacturer in the world. The new dealer concept was designed by global firm, MetaDesign, who created a flexible blueprint that could meet the specific needs of all dealerships, while maintaining the same concept.
To add a little more personal touch, Stohlman will also be moving in their 1968 Beetle, Max. Max became very popular in the late 2000's, when he was featured in various VW commercials. There are several Max Beetles running around the country, including one at Headquarters in Herndon, and one owned by Stohlman VW.
In addition to moving into their new showroom, this past weekend, the Stohlman staff participated in the #icebucketchallenge. The newest social media craze, the Ice Bucket Challenge was developed to bring awareness to ALS (Lou Gehrig's disease), a disease that attacks the nervous cells in the brain and spinal cord. The disease deteriorates voluntary movement, causing paralysis and even death. There currently is no cure for this horrible disease. The challenge dares individuals to either dump a bucket of ice over their head, or donate $100 to ALS. Once completing the challenge, an individual nominates three other individuals to complete the challenge within 24 hours. From celebrities like Guardians of the Galaxy star, Chris Pratt, to moguls like Bill Gates, the viral challenge has created a huge spike in donations and awareness. Even VW Sales Manager Erik Nyhuis participated in front of the brand new dealership. After being nominated by his wife, Michelle, Erik took it upon himself to nominate two other Stohlman staff, including Certified Consultant Scott Maynard and Stohlman Subaru Sales Manager Ryan Jones.
For more information about ALS and to donate, please visit the following link. #STRIKEOUTALS
Come visit us in Tyson's soon to check out our newly renovated digs, and tweet us what you think of the new design @stohlmanauto. Until next time!
Esther Cho
VW Product Specialist
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